National Fitness Trade Journal is a publication that provides fitness machine manufacturers, club owners, and others in the industry a place to advertise and remain up to date with what happens in the fitness industry. At HOIST Fitness, I was tasked to make an advertisement to introduce the newest product: CF-3365 Half Rack.

My role in this project included: Photographer’s assistant, photo editor, and designer. I began by working alongside the CEO, COO, and marketing manager to see what they wanted for the ad. I then created mood boards, thumbnails, & explained my ideas to the marketing manager so that we can plan to create the right assets for this project. I wanted to create something more sleek and modern than what we were used to while still having a good amount of text that the CEO & COO required.

I worked alongside the Marketing Manager as their photographer's assistant. We captured photo and video assets to then create a video that would be linked via QR on the advertisement/ Once the shoot was complete I began editing, cutting out backgrounds, and since this was a prototype, I added the appropriate logos and stickers to the machine using Photoshop.

I then began making different versions of the ad with photos from the shoot and while maintaining brand standards. When that was complete, I presented the different versions of the ad to the CEO and COO alongside the marketing manager. When a version was picked, I was then tasked to make motion graphics for the video that was attached. This mostly included text animations. Once complete, I sent the files to the video editor who then gave me the necessary links to create and attach the QR code.

This ad was featured in the NFTJ Special edition and published in 2023. I enjoyed working on this project and being able to continue working in various roles. It was a challenge but in the end the ad was successful.