National Fitness Trade Journal is a publication that provides fitness machine manufacturers, club owners, and others in the industry a place to advertise and remain up to date with what happens in the fitness industry. At HOIST Fitness, I was tasked to make an advertisement to introduce the newest product: the Performance Series.

My role in this project included: department coordinator, photo editor, and designer. I began by working alongside the CEO, COO, and marketing manager to see what they wanted for the ad. I then created mood boards, thumbnails, & explained my ideas to the marketing manager so that we can plan to create the right assets for this project. Once we decided the vision I then began working alongside the engineering department to begin creating the 3D model.

I directed the engineering department through every iteration of the 3D model, the room, and the exact layout I wanted. Once the look was exactly what I wanted, I began photoshopping. I played with various filters, masks, and other effects to showcase our newest line. Once that was complete I worked on the typography and tied it into the design.

This ad was featured in the NFTJ Special edition and published in 2024. I enjoyed working on this project and being able to continue working in various roles. It was a challenge but in the end the ad was successful.