National Fitness Trade Journal is a publication that provides fitness machine manufacturers, club owners, and others in the industry a place to advertise and remain up to date with what happens in the fitness industry. At HOIST Fitness, I was tasked to make an advertisement to introduce the newest product: HD-4000 SIMPLE TRAINER.

My role in this project included: Photographer’s assistant, photo editor, and designer. I began by working alongside the CEO, COO, and marketing manager to see what they wanted for the ad. I then created mood boards, thumbnails, & explained my ideas to the marketing manager so that we can plan to create the right assets for this project. I wanted to create something more sleek and modern than what we were used to while still having a good amount of text that the CEO & COO required.

I worked alongside the Marketing Manager as their photographer's assistant. We captured photo assets with our model and once that was done, I began editing, cutting out backgrounds, and editing the machine to make sure all logos were properly seen in the ad.

Afterwards, I began making different versions of the ad with photos from the shoot and while maintaining brand standards. When that was complete, I presented the different versions of the ad to the CEO and COO alongside the marketing manager. When a version was picked,I then began properly exporting it and sending it to our contact at National Fitness Trade Journal.

This ad was featured in the NFTJ Fall edition and published in 2023. I enjoyed working on this project and being able to continue working on this project and being able to continue working in various roles. It was a challenge but in the end the ad was successful.