NFTJ - Half Rack Issue

At HOIST Fitness, I was tasked to make an advertisement to introduce the newest product: CF-3365 Half Rack. My role in this project included: Photographer’s assistant, photo editor, and designer. I began by working alongside the CEO, COO, and marketing manager to see what they wanted for the ad. I then created mood boards, thumbnails, & explained my ideas to the marketing manager so that we can plan to create the right assets for this project. I wanted to create something more sleek and modern than what we were used to while still having a good amount of text that the CEO & COO required.

I worked alongside the Marketing Manager as their photographer's assistant. We captured photo and video assets to then create a video that would be linked via QR on the advertisement/ Once the shoot was complete I began editing, cutting out backgrounds, and since this was a prototype, I added the appropriate logos and stickers to the machine using Photoshop.


This ad was featured in the NFTJ Special edition and published in 2023. I enjoyed working on this project and being able to continue working in various roles. It was a challenge but in the end the ad was successful.